Here at The Smart Beer Club we like to keep things simple. We only sell beers below 0.5% ABV (alcohol by volume).
We class our Smart Beers ‘alcohol-free’ - aligning ourselves with most of the world and hopefully very soon the UK, whose government is currently consulting on a proposal to officially allow all beers below 0.5% ABV to be called ‘alcohol-free’. This is currently allowed for imported beers, but not those produced in the UK – confusing right?
The mindful drinking movement Club Soda are doing great work in carefully researching this issue, and have submitted evidence to the UK Government that shows:
- 0.5% ABV drinks do not lead to intoxication, are , and cause no harm to .
- The UK is the only country in the world we can find that labels 0.5% drinks as “low alcohol”. But 0.5% beers produced outside the UK can be sold here as “alcohol free”, which puts many brilliant UK brewers at a disadvantage.
- Many foodstuffs and soft drinks contain similar trace amounts of alcohol and don’t need to share this information on their labels.
- Consumers are confused by the labelling, but once given the right information they are likely to change their perceptions of 0.5% drinks.
Club Soda, May 2018, available at:
At The Smart Beer Club we recognise the UK's aims to promote a healthier lifestyle and believe switching to alcohol-free beer can be one of the steps to achieve this. This really is Smart Drinking.
Be SMART and join the Smart Beer Club today.